Recruitment Graphics – Mental Health Advisory Council
The goal of these posts was to increase the number of applicants received for the Disability Rights Iowa Mental Health Advisory Council. These posts increased the number of applicants by 200%. On this page you will find:
- a copy of each post I created by topic with captions and alt text for the images. The alt text is embedded in the image and typed as a caption. Please skip past the second reading of alt text if it becomes redundant and
- additional graphics created for this marketing campaign with their purpose and alt text.
Internally, this is kept as a word document. This allows me to reuse content when necessary to and to keep the same captions and alt text when scheduling across Hootsuite and Facebook Meta.
General Information
Caption
Are you an advocate of mental health? Do you want to make an impact in Iowa with mental health protections, stigma, and awareness? Have you attended one of our National Mental Health Awareness Month events and though “I want to be a part of something like this,”?
Here is your chance!
DRI is recruiting for new members of our Mental Health Advisory Council. What could that mean for you? Check out the graphics attached!

Alt Text: internet search bar that reads “information on DRI’s Mental Health Advisory Council”

Alt Text: Internet search bar that reads “What is the time commitment for Advisory Council members? Council members are expected to attend three meetings a year, two meetings jointly with the board, one council only meeting.”

Alt Text: Internet search bar that reads “What is the term length for Advisory Council members? The term length of Council members is 3 years. However, Council members are volunteers and may resign before the end of the 3 year term for any reason. They may serve 2 terms.”

Alt Text: Internet browser that reads “Learn more about DRI’s Mental Health Advisory council by visiting our website. Link in caption and bio.

Caption: Do you recognize yourself in the descriptions below? If you do, you would be a great candidate for our Mental Health Advisory Council. We would love to have you join us – apply today at this link.
Member Criteria
Caption
Do you recognize yourself in the descriptions below? If you do, you would be a great candidate for our Mental Health Advisory Council. We would love to have you join us – apply today!

Alt Text: Text reads “mental health advisory council,
swipe to learn more about this volunteer opportunity” on top of watermarked DRI
logos

Alt Text: Make a difference in the lives of Iowans
with mental health disabilities: be a part of community service, increase your
advocacy skills, and build a coalition that serves Iowans with mental health
disabilities

Alt Text: Who should apply? Individuals who are
receiving or have received mental health care or their family members,
including parents of a child who is or has received services

Alt Text: who should apply? Community members
interested and knowledgeable about the issues and concerns Iowans and their
families who receive mental health services are encountering

Alt Text: Who should apply? Individuals who live
anywhere in Iowa.

Alt Text: member criteria: a sincere awareness of and
interest in protecting the legal rights of Iowans receiving mental health
services

Alt Text: member criteria: a desire to promote DRI’s
mission, vision, and core values statewide

Alt Text: member criteria: representative of Iowa’s diverse geographic populations.

Alt Text: member criteria: representation
marginalized groups

Alt Text: member criteria: skills and an interest in
areas helpful to DRI, such as a mental health provider, a mental health
professional, or attorney

Alt Text: member criteria: a commitment to
participate in efforts to increase DRI’s capacity to complete its mission

Alt Text: to learn more about and apply – visit the website linked in the caption and our
bio.
Member Duties
Caption
How would YOU make a difference as a Mental Health Advisory Council member? If the advocacy opportunities below interest you, you should apply today!

Alt Text: Mental health advisory council. We are looking for volunteers! Make a difference in the lives of Iowans with mental health disabilities.

Alt Text: Membership duties: work with the board of directors to develop DRI’s annual areas of focus and policies

Alt Text: Membership duties: advise the board of directors on issues and concerns affecting Iowans with mental health disabilities and their families

Alt Text: Membership duties: submit annual report to the DRI’s federal funding partner with their assessment of DRI’s work for the previous fiscal year

Alt Text: Membership duties: NO financial responsibilities

Alt Text: To learn more and apply – visit the website in the caption and in our bio
Additional Marketing Materials
Email Signature: This rectangular Graphic is placed under the employee name, pronouns, and contact information. The image is emailed to staff with the new signature block so that they can copy and paste directly into their emails without needing to make changes themselves. The graphic copies over with alt text and the link preformatted from the template sent to staff.
Website Announcement: This square graphic was used to announce applications had been opened on social media as well as on our website. This graphic was used as the “featured image” for the Mental Health Advisory Council page.


